An Introduction to the Business of Tourism by Venu Vasudevan

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This textbook offers a lucid understanding of the business of tourism and helps students gain professional and entrepreneurial insights.

“An Introduction to the Business of Tourism” by Venu Vasudevan provides an in-depth look at the tourism industry, covering essential principles, concepts, and practical applications. The book is divided into four sections, with nineteen chapters that explore both Indian and international tourism experiences. The author, Venu Vasudevan, brings over 15 years of experience in senior management positions within the tourism sector, offering valuable insights and real-world examples.

About the Author
Venu Vasudevan is the Principal Secretary of Tourism for the Government of Kerala, with a rich background in the Indian Administrative Service (IAS) since 1990. His contributions to the tourism industry include significant achievements such as transforming Kerala’s market positioning, establishing public-private partnerships, and creating successful tourism initiatives like the Kerala Travel Mart and the ‘Incredible India’ campaign. Dr. Vasudevan’s passion for community-based tourism and responsible tourism practices shines through his work, making him a respected figure in the field.

Vijayakumar B., a renowned figure in tourism education, has served as the Principal of Kerala Institute of Tourism and Travel Studies for a decade. With a vast academic background in economics and tourism management, Dr. Vijayakumar has contributed significantly to research projects, published books, and presented research papers at numerous national and international conferences. His expertise in sustainable tourism and community-based tourism activities has earned him accolades and awards in the industry.

Saroop Roy B.R., an Assistant Professor at the Kerala Institute of Tourism and Travel Studies, specializes in tourism policy formulation, responsible tourism, ecotourism, and community-linked tourism projects. His career spans from grassroots-level work in ecotourism to academic roles focusing on empowering students with knowledge and skills in the tourism sector. Saroop Roy’s dedication to responsible tourism initiatives in Kerala has made a positive impact on sustainable tourism practices in the region.

FAQs

1. How can “An Introduction to the Business of Tourism” benefit students?
“An Introduction to the Business of Tourism” provides students with a comprehensive understanding of the tourism industry, combining theoretical knowledge with real-world examples and case studies to enhance learning.

2. What are the career opportunities in the field of tourism?
The field of tourism offers diverse career opportunities such as tourism management, hospitality management, tour operations, event planning, sustainable tourism development, and more.

3. How does responsible tourism play a role in the industry?
Responsible tourism focuses on promoting sustainable practices, respecting local cultures and environments, and benefiting local communities. It aims to minimize negative impacts and maximize positive outcomes for all stakeholders involved.

Conclusion

“An Introduction to the Business of Tourism” is a valuable resource for students and professionals looking to delve into the intricacies of the tourism industry. With insights from experienced authors like Venu Vasudevan, Vijayakumar B., and Saroop Roy B.R., this textbook offers a holistic perspective on the business aspects of tourism, emphasizing the importance of responsible and sustainable practices in the field.