Concepts in Strategic Management and Business Policy Globalization, Innovation and Sustainability 15th Edition Thomas L. Wheelen

The 15th edition of “Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability” by Thomas L. Wheelen is a comprehensive textbook that focuses on key concepts in strategic management. The book provides insights into how organizations can navigate the challenges of globalization, innovation, and sustainability to drive their businesses forward. This edition, co-authored by Alan Hoffman and Chuck Bamford, offers a fresh perspective on teaching strategic management and includes a new chapter on Global Strategy.

One of the standout features of this textbook is its use of real-world case studies to help students understand and apply strategic management models. By studying these cases, readers can learn how to analyze and implement strategic concepts effectively. The authors also emphasize the importance of globalization, innovation, and sustainability in today’s business landscape, providing readers with the necessary tools to address these critical issues.

For students and instructors looking to enhance their learning and teaching experience, the textbook is complemented by Pearson MyLab™ Management, an online program that offers additional resources for engaging with the content. Through MyLab, students can practice what they learn, test their understanding, and receive personalized study plans to improve their comprehension of the course material.

If you are interested in purchasing this textbook with MyLab, make sure to ask your instructor for the correct package ISBN and Course ID. Instructors can also contact their Pearson representative for more details on how to integrate MyLab into their teaching.

Overall, “Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability” is a valuable resource for students and instructors seeking to deepen their understanding of strategic management concepts and their application in today’s global business environment.

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### FAQ

#### 1. What topics are covered in “Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability” by Thomas L. Wheelen?
This textbook covers key concepts in strategic management, with a focus on globalization, innovation, and sustainability. It also includes real-world case studies to help readers apply strategic models effectively.

#### 2. How can students benefit from Pearson MyLab™ Management?
Pearson MyLab™ Management is an online program designed to enhance students’ learning experience by providing additional resources for practicing, testing understanding, and creating personalized study plans. It can help students better absorb course material and master difficult concepts.

#### 3. Is there a new chapter in the 15th edition of the textbook?
Yes, the 15th edition of “Concepts in Strategic Management and Business Policy” includes a new chapter on Global Strategy, offering a fresh perspective on teaching strategic management.

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In conclusion, “Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability” is a valuable resource for individuals looking to deepen their understanding of strategic management concepts and their application in today’s business world. With its emphasis on real-world case studies and critical issues like globalization and sustainability, this textbook provides readers with the knowledge and tools they need to succeed in the dynamic field of strategic management.