Doing Research in the Business World Second Edition by David E Gray

“Doing Research in the Business World Second Edition by David E Gray” is a comprehensive guide that serves as an invaluable companion for students embarking on a business research project for the first time. Authored by David E. Gray, this practical guide is rooted in the fundamentals of research, providing readers with a clear roadmap to navigate the research process effectively.

Key Features of the Second Edition:

1. Focus on Employability: The book emphasizes the practical value of research beyond academia, helping students cultivate transferable skills essential for the modern workplace.

2. Exploration of Digital Methods: A new chapter on digital research methods equips students with the knowledge to design and conduct ethical digital business research.

3. Online Resources: Each chapter is enhanced with integrated online resources, including introductory videos by the author, insightful tip videos, and engaging case studies that bring research methods to life.

Whether students are delving into human resources, marketing, organizational studies, or tourism and leisure, this guide supports them at every stage of their research project. By showcasing real-world examples and case studies from diverse business sectors, students are empowered to apply their methodological knowledge confidently and excel in their research endeavors.

FAQs:

Q: Is “Doing Research in the Business World” suitable for beginners in research?
A: Yes, the book is tailored for students tackling a business research project for the first time, providing a solid foundation in research fundamentals.

Q: Does the second edition cover digital research methods?
A: Yes, the second edition includes a new chapter dedicated to digital research methods, offering guidance on conducting ethical digital business research.

Q: Are there online resources available with the book?
A: Yes, each chapter is supplemented with online resources such as introductory videos, tip videos, and case studies to enhance learning and understanding.

In conclusion, “Doing Research in the Business World Second Edition” by David E Gray is an indispensable resource for students venturing into the realm of business research. With its practical approach, emphasis on employability, and insightful coverage of digital methods, this book equips students with the necessary skills to excel in their research endeavors and beyond.