Essentials of Health Care Marketing, Fifth Edition First Edition Eric N. Berkowitz
Original price was: $45.00.$34.97Current price is: $34.97.
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Resource Type: Test bank
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Essentials of Health Care Marketing, Fifth Edition by Eric N. Berkowitz provides students with a foundational knowledge of marketing principles and their specific application in the healthcare industry. This highly current text offers new or expanded content on social media and digital marketing, a thorough consideration of ethics, the impact of technology on marketing and healthcare, and more multimedia to enhance relevance and student engagement.
Key Details:
- ISBN-10: 1284200159
- ISBN-13: 978-1284200157
The Fifth Edition includes several new additions such as a focus on Marketing in the Digital Age, sixteen new cases highlighting the impact of COVID-19, increased discussion of technology in marketing, and a capstone chapter on ethical considerations in healthcare marketing.
This book serves as a comprehensive resource for students and professionals looking to understand the intricacies of marketing within the healthcare sector.
FAQs
1. What topics are covered in Essentials of Health Care Marketing, Fifth Edition?
Essentials of Health Care Marketing, Fifth Edition covers a wide range of topics including social media and digital marketing, ethics in healthcare marketing, the impact of technology on marketing, and more.
2. Are there any additional resources provided in the Fifth Edition?
Yes, the Fifth Edition includes links in each chapter that connect students to valuable digital resources such as videos and websites to further enhance their understanding of the content.
3. How is the Fifth Edition different from previous editions?
The Fifth Edition includes new chapters on Marketing in the Digital Age, sixteen new cases reflecting current trends, an increased focus on technology in marketing, and a capstone chapter on ethical considerations in healthcare marketing.
Conclusion
Essentials of Health Care Marketing, Fifth Edition by Eric N. Berkowitz is a valuable resource for students and professionals seeking to gain a deeper understanding of marketing principles within the healthcare industry. With its updated content, focus on digital marketing, and ethical considerations, this book is a must-have for those looking to excel in healthcare marketing.
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