Essentials of Marketing Research A Hands-On Orientation 1st Edition Naresh K. Malhotra

The Essentials of Marketing Research: A Hands-On Orientation 1st Edition by Naresh K. Malhotra offers a practical and engaging approach to learning about marketing research. This book provides a concise overview of marketing research concepts with a focus on a do-it-yourself method to keep students actively engaged. Author Naresh Malhotra, known for his successful marketing research titles, emphasizes a fundamental level understanding, minimizing the use of complex statistics and formulas. The content is tailored to meet the needs of today’s undergraduate students, incorporating online and social media aspects along with current real-world examples.

This book aims to enhance the teaching and learning experience for both instructors and students by providing a clear framework for understanding marketing research concepts, highlighting practical applications through real-world cases, presenting updated content relevant to online market research and social media, and offering various learning aids to support student success throughout the learning process.

Key Details:

• ISBN-10: 0137066732
• ISBN-13: 978-0137066735
• Edition: 1st Edition

Features of the Book:

• Framework for Understanding: Provides a clear structure to help students grasp marketing research concepts and their connection to management.
• Practical Applications: Emphasizes a do-it-yourself approach and practical real-world examples to demonstrate how marketing research is conducted.
• Updated Content: Includes current examples and focuses on online market research and social media to show the relevance of the course material.
• Learning Aids: Offers various tools throughout the text and at the end of each chapter to assist students in learning and review.

FAQs (Frequently Asked Questions)

1. Is this book suitable for undergraduate students?

Yes, this book is tailored to meet the needs of undergraduate students and provides a concise overview of marketing research concepts.

2. Does the book emphasize practical applications of marketing research?

Yes, the book focuses on practical applications through real-world cases and a do-it-yourself approach to engage students in understanding how marketing research is conducted.

3. Are there learning aids available to support students’ understanding?

Yes, the book offers various tools throughout the text and at the end of each chapter to assist students in learning and reviewing the material.

Conclusion

The Essentials of Marketing Research: A Hands-On Orientation 1st Edition by Naresh K. Malhotra is a valuable resource for students and instructors looking to develop a foundational understanding of marketing research in a practical and engaging manner. With a focus on real-world examples, online market research, and social media relevance, this book equips students with the knowledge and skills needed to succeed in the field of marketing research.