Essentials of Strategic Planning in Healthcare, Second Edition Jeffrey P. Harrison

In the world of healthcare management, having a solid strategic plan in place is essential for the success and sustainability of any healthcare organization. “Essentials of Strategic Planning in Healthcare, Second Edition” by Jeffrey P. Harrison provides a comprehensive guide to developing and implementing strategic plans in the healthcare industry. From conducting environmental analysis to stakeholder communication, this book covers all aspects of strategic planning effectiveness, including organizational culture, physician engagement, and planning across different healthcare services.

With the ever-changing landscape of healthcare, this second edition discusses the impact of reform-driven changes on strategic planning, such as the emergence of Accountable Care Organizations and Patient-Centered Medical Homes. The book includes real-life case studies to help readers apply their knowledge in practical scenarios, as well as exercises to test comprehension and reinforce key concepts.

Some of the new updates in this edition include:
– Additional case studies to complement the existing comprehensive case study
– A new chapter on healthcare marketing highlighting the role of marketing in strategic plan implementation
– Coverage of new healthcare technologies like big data, mobile devices, telemedicine services, and patient portals
– Discussion on communication technologies for sharing strategic plans, such as intranets, video conferencing, and webcasts
– Expanded content on hospital-physician integration models, pay-for-performance initiatives, and quality frameworks like the Donabedian model

Overall, “Essentials of Strategic Planning in Healthcare, Second Edition” equips healthcare professionals with the knowledge and tools needed to navigate the complexities of strategic planning in a rapidly evolving healthcare environment.

**FAQs**

1. **What is strategic planning in healthcare?**
Strategic planning in healthcare involves developing a roadmap for achieving organizational goals and objectives amidst changing internal and external factors in the healthcare industry.

2. **Why is strategic planning important in healthcare?**
Strategic planning helps healthcare organizations adapt to changes, allocate resources effectively, improve patient care, and stay competitive in the market.

3. **How can healthcare professionals benefit from “Essentials of Strategic Planning in Healthcare, Second Edition”?**
This book provides a comprehensive guide to understanding and implementing strategic plans in the healthcare industry, making it a valuable resource for healthcare professionals looking to enhance their strategic planning skills.

**Conclusion**

“Essentials of Strategic Planning in Healthcare, Second Edition” is a valuable resource for healthcare professionals seeking to enhance their strategic planning skills and navigate the complex landscape of the healthcare industry. With comprehensive coverage of strategic planning principles, real-life case studies, and updated content on emerging healthcare trends, this book serves as a practical guide for developing effective strategic plans in healthcare settings. Whether you are a healthcare manager, strategist, or student, this book provides the knowledge and insights needed to drive strategic success in the dynamic world of healthcare management.