Keith’s Radio Station Broadcast, Internet, and Satellite 9th Edition by John Allen Hendricks

When it comes to understanding the intricacies of radio operations in the modern age, “Keith’s Radio Station Broadcast, Internet, and Satellite 9th Edition by John Allen Hendricks” serves as a comprehensive guide. This book delves into the roles and functions within radio stations, offering valuable insights into the industry. With a focus on the evolution of radio technology and programming, this ninth edition continues to provide readers with a solid foundation of knowledge on the subject.

Key Highlights of the 9th Edition:
– Insightful essays from industry leaders on the evolving landscape of radio in the digital age.
– Exploration of Internet radio, online music services, and mobile listening devices.
– Analysis of how new technologies have impacted advertising revenue.
– Discussion on station website content and social media promotional strategies.
– Updated examination of advanced technologies used in traffic and billing departments.

The authors of this edition, John Allen Hendricks and Bruce Mims, bring their extensive experience in electronic media education and professional radio broadcasting to provide readers with a well-rounded perspective on the industry. With a focus on the latest technological trends such as streaming, podcasting, satellite, and HD Radio, this book underscores the enduring relevance and adaptability of radio in a rapidly evolving media landscape.

About the Authors:
– John Allen Hendricks, Ph.D., brings nearly two decades of electronic media education experience and is currently a Professor at Stephen F. Austin State University.
– Bruce Mims, Ph.D., has been an electronic media educator since 1977 and is a Professor at Southeast Missouri State University. He also has a background in both commercial and public radio broadcasting.

For students, professionals, and enthusiasts looking to gain a deeper understanding of the radio broadcasting industry, “Keith’s Radio Station Broadcast, Internet, and Satellite 9th Edition” is an invaluable resource that sheds light on the past, present, and future of radio.

FAQs

Q: How can I purchase the 9th edition of “Keith’s Radio Station Broadcast, Internet, and Satellite”?
A: You can find the book online through various retailers or academic bookstores.

Q: Is this book suitable for beginners in the field of radio broadcasting?
A: Yes, this book offers a comprehensive overview of radio operations, making it suitable for beginners and professionals alike.

Q: Are there any digital versions available for this book?
A: You may find e-book versions of “Keith’s Radio Station Broadcast, Internet, and Satellite 9th Edition” for purchase online.

In conclusion, “Keith’s Radio Station Broadcast, Internet, and Satellite 9th Edition” is a must-read for anyone interested in gaining a deep understanding of the dynamics of radio broadcasting in today’s digital age. With its blend of industry insights, technological updates, and expert commentary, this book remains a valuable resource for radio enthusiasts and professionals alike.