Marketing Research An Applied Orientation 7th Edition Naresh K. Malhotra
Original price was: $50.00.$39.97Current price is: $39.97.
Format: Downloadable ZIP File
Resource Type: Test bank
Duration: Unlimited downloads
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Are you looking for the Marketing Research An Applied Orientation 7th Edition by Naresh K. Malhotra for your undergraduate or graduate program in marketing research? Here is some key information about this textbook:
- ISBN-10: 013473484X
- ISBN-13: 978-0134734842
For undergraduate and graduate programs in advertising analysis.
An utilized and sensible advertising analysis textual content
Marketing Research: An Applied Orientation takes a hands-on approach, illustrating the connection between marketing research decisions and marketing management decisions. This textbook follows a practical six-step framework for conducting marketing research, showcasing various marketing companies to highlight qualitative and quantitative research methods. The 7th Edition offers current, innovative, and illustrative material tailored to user needs. With a detailed emphasis on how to use the SPSS and SAS programs, marketing research students receive the most comprehensive support available in the industry.
## FAQ
### 1. Where can I purchase the Marketing Research An Applied Orientation 7th Edition by Naresh K. Malhotra?
You can check online bookstores, university bookshops, or the publisher’s website to purchase the textbook.
### 2. What software programs are highlighted in the textbook for marketing research students?
The textbook provides detailed emphasis on how to use the SPSS and SAS programs for conducting marketing research.
### 3. Is the content of the 7th Edition relevant and up-to-date for marketing research students?
Yes, the 7th Edition offers current, innovative, and contemporary material sensitive to the needs of users.
## Conclusion
The Marketing Research An Applied Orientation 7th Edition by Naresh K. Malhotra is a valuable resource for students pursuing studies in marketing research. With its practical approach, up-to-date content, and emphasis on essential software programs for research, this textbook provides comprehensive guidance for conducting effective marketing research.
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