Principles of Marketing for a Digital Age Second Edition by Tracy L. Tuten

The book “Principles of Marketing for a Digital Age Second Edition” by Tracy L. Tuten is a comprehensive guide designed to introduce college students to essential concepts and tools for marketing in the digital era. This edition, which won the TAA 2021 Most Promising New Textbook Award, places a strong emphasis on digital and social media marketing and has been updated to include the latest insights on how consumer behavior has been affected by the Covid-19 pandemic. Additionally, the book now includes a greater focus on sustainability, diversity, and inclusion, equipping readers with the skills needed to become ethical and socially-conscious marketers.

## Key Book Details:
– **ISBN-10:** 1529779790
– **ISBN-13:** 978-1529779790
– **Edition:** Second Edition

For students or professionals looking to stay at the forefront of marketing trends in the digital age, this book serves as an invaluable resource.

**FAQs**

**Q: Who is the author of “Principles of Marketing for a Digital Age Second Edition”?**
A: Tracy L. Tuten is the author of this book.

**Q: What makes the Second Edition of this book stand out?**
A: The Second Edition of this book includes updated content on the implications of Covid-19 on consumer behavior, as well as a stronger focus on sustainability, diversity, and inclusion in marketing.

**Q: Is this book suitable for beginners in marketing?**
A: Yes, this book is designed to introduce college students to important marketing concepts, making it suitable for beginners in the field.

**Q: Where can I purchase a copy of “Principles of Marketing for a Digital Age Second Edition”?**
A: This book is available for purchase online through various retailers like Amazon, Barnes & Noble, and more.

**Conclusion**
“Principles of Marketing for a Digital Age Second Edition” by Tracy L. Tuten is a must-have resource for anyone looking to understand and navigate the world of digital marketing. With its focus on contemporary topics and practical insights, this book is a valuable tool for students and professionals alike.