Social Media Storms Empowering Leadership Beyond Crisis Management by Pernille Rydén

“Social Media Storms Empowering Leadership Beyond Crisis Management” by Pernille Rydén is a groundbreaking book that delves into the power of social media storms and how they can be leveraged by businesses beyond crisis management. Here is a quick overview of the book along with some key details:

– **Title:** Social Media Storms Empowering Leadership Beyond Crisis Management
– **Author:** Pernille Rydén
– **ISBN-10:** 0367425270
– **ISBN-13:** 978-0367425272

This book provides valuable insights into the world of social media storms, highlighting their benefits and potential opportunities for increased customer engagement. It offers practical advice for managers on how to plan for, measure, and navigate social media storms effectively.

Drawing on solid theoretical foundations and enriched with real-life examples and case studies, the book covers various aspects of business decision-making, market interaction, consumer psychology, branding, and business communication. It goes beyond traditional crisis communication management strategies to propose innovative frameworks and tools that empower businesses, consumers, and society in the digital era.

“Social Media Storms: Empowering Leadership Beyond Crisis Management” is a valuable resource for advanced undergraduate and postgraduate students in digital marketing, marketing communications, strategy, and crisis management. It also serves as a guide for marketing and communications professionals looking to capitalize on the opportunities presented by social media storms.

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### FAQ

#### What is a social media storm?
A social media storm refers to a sudden and intense surge of activity on social media platforms, often sparked by a specific event, topic, or controversy. These storms can have a significant impact on businesses, individuals, and society at large.

#### How can businesses benefit from social media storms?
Businesses can leverage social media storms to engage with their customers, increase brand visibility, and drive conversations around their products or services. By understanding the dynamics of social media storms, businesses can turn challenging situations into opportunities for growth and innovation.

#### Who can benefit from reading this book?
This book is suitable for students studying digital marketing, marketing communications, strategy, and crisis management at an advanced level. It also caters to marketing and communications professionals looking to enhance their understanding of social media storms and harness their potential for strategic advantage.

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### Conclusion

“Social Media Storms Empowering Leadership Beyond Crisis Management” offers a fresh perspective on social media storms and their implications for businesses in the digital age. With a focus on empowerment, innovation, and engagement, this book equips readers with valuable insights and practical guidance for navigating the ever-evolving landscape of social media. Whether you are a student or a professional in the field of marketing and communications, this book is sure to inspire new ideas and strategies for leveraging social media storms effectively.