Sports Marketing A Strategic Perspective (9780367141653)

If you are looking for a comprehensive and authoritative introduction to the world of sports marketing, then “Sports Marketing: A Strategic Perspective” is the book for you. This book, with ISBN 9780367141653, offers a strategic approach to understanding every aspect of the sports marketing process, from setting objectives to implementation and control.

Covering essential topics such as consumer behavior, market research, promotions, pricing, sponsorship, business ethics, and e-marketing, this textbook provides core theories, best practices, real-world case studies, and biographies of key industry figures. The sixth edition of the book has been fully revised and updated to include expanded coverage of social and digital media, analytics, ethical issues, and international examples.

This book is not only a valuable resource for students taking sports marketing or sports business courses but also serves as a practical reference for sports marketing professionals looking to enhance their skills and knowledge in the industry. Additionally, the companion website offers extra resources for both instructors and students, including test questions, presentation slides, and useful weblinks.

Whether you are a student, educator, or sports marketing practitioner, “Sports Marketing: A Strategic Perspective” is a must-have book that will provide you with a solid foundation in sports marketing principles and practices.

**FAQs**

**1. Is the book “Sports Marketing: A Strategic Perspective” suitable for beginners in sports marketing?**
Yes, this book is designed as an introductory textbook and adopts a strategic approach to help beginners understand the fundamentals of sports marketing.

**2. Are there real-world case studies included in the book?**
Yes, the book includes extensive real-world case studies that provide practical examples of sports marketing principles in action.

**3. What additional resources are available on the companion website for instructors and students?**
The companion website offers resources such as an instructor’s guide, test questions, presentation slides, and useful weblinks to enhance the learning experience.

**Conclusion**

“Sports Marketing: A Strategic Perspective” is a comprehensive and engaging textbook that delves into the world of sports marketing with a strategic lens. With its updated content, real-world examples, and practical insights, this book is a valuable resource for students and professionals alike looking to deepen their understanding of sports marketing concepts and practices. Get your hands on this book to gain a solid foundation in the dynamic field of sports marketing.