Strategic Management for Hospitality and Tourism, 2nd Edition (9780815393474)-Test Bank
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Strategic Management for Hospitality and Tourism, 2nd Edition (9780815393474) is a comprehensive textbook designed for intermediate and advanced learners seeking to expand their knowledge of theories and perspectives in the field. This book offers valuable insights into contemporary theoretical models and management practices, enriching the learning process with practical examples and real-world cases specific to the hospitality and tourism industry. The latest edition of the book reflects the rapidly evolving socio-economic and political landscape, addressing the cultural and socio-economic intricacies of hospitality and tourism organizations in the modern era.
The updated edition includes:
– A new chapter focusing on finance, business ethics, corporate social responsibility, and leadership, along with new content on globalization, technology economy, crisis management, consumer empowerment, service quality enhancement, innovation, and regulatory compliance.
– Additional features to aid in the application of theories, foster critical thinking, and encourage decision-making.
– New international case studies incorporated throughout the book, accompanied by reflective questions, showcasing scenarios from small and medium-sized enterprises to large-scale corporations.
– Revised online resources such as PowerPoint presentations, supplementary case studies, exercises, and web links to support both teaching and learning processes.
Richly illustrated and presented in a full-color design, this book is essential reading for aspiring hospitality and tourism managers looking to navigate the complexities of the industry effectively.
**FAQs**
**Q: What is included in the latest edition of Strategic Management for Hospitality and Tourism?**
A: The latest edition includes a new chapter on finance, business ethics, corporate social responsibility, and leadership, along with updated content on globalization, crisis management, consumer empowerment, and more. It also features new case studies and online resources for enhanced learning.
**Q: Who would benefit from reading this book?**
A: This book is ideal for intermediate and advanced learners in the hospitality and tourism field looking to deepen their understanding of theoretical models and management practices relevant to the industry.
**Q: Are there practical examples included in the book?**
A: Yes, the book enriches the learning experience with practical examples and real-world cases that are specific to the hospitality and tourism sector.
**Conclusion**
Strategic Management for Hospitality and Tourism, 2nd Edition (9780815393474) is a valuable resource that provides in-depth insights into the dynamic landscape of the hospitality and tourism industry. With updated content, practical examples, and international case studies, this book equips learners with the knowledge and skills necessary to thrive in the rapidly evolving field of hospitality and tourism management.
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