The Marketing Plan Handbook, Fifth Edition, Marian Burk – SM.doc

Are you studying marketing and in need of additional resources to help you understand marketing plans better? Look no further than “The Marketing Plan Handbook, Fifth Edition” by Marian Burk. This comprehensive guide is designed to assist undergraduate students majoring in Marketing, as well as industry professionals looking to enhance their marketing skills.

**Key Details:**
– **Title:** The Marketing Plan Handbook, Fifth Edition
– **Author:** Marian Burk
– **ISBN-10:** 0133078353
– **ISBN-13:** 978-0133078350

**Book Description:**
“The Marketing Plan Handbook” serves as a practical tool to walk readers through the creation of a personalized and realistic marketing plan. It offers step-by-step guidance, making the process of developing a marketing strategy easier and more insightful. Whether you are a student or a professional in the marketing field, this handbook is a valuable resource for honing your skills and understanding the intricacies of marketing planning.

**FAQs**

**Q: Who is the author of “The Marketing Plan Handbook, Fifth Edition”?**
A: The author of this book is Marian Burk.

**Q: What is the focus of “The Marketing Plan Handbook”?**
A: This handbook focuses on guiding readers through the complete development of a customized marketing plan.

**Q: Is this book suitable for undergraduate Marketing students?**
A: Yes, this book is primarily geared towards undergraduate Marketing majors, but it also provides valuable content for industry professionals.

**Q: How can “The Marketing Plan Handbook” benefit marketing professionals?**
A: Marketing professionals can benefit from this book by gaining insights into developing effective marketing plans and strategies for their organizations.

**Conclusion:**
“The Marketing Plan Handbook, Fifth Edition” by Marian Burk is a valuable resource for students and professionals in the field of Marketing. With its practical approach and step-by-step guidance, this handbook can help individuals create customized and effective marketing plans. Whether you are looking to enhance your marketing skills or deepen your understanding of marketing strategies, this book is a must-have addition to your educational and professional resources.