Concepts in Strategic Management and Business Policy Globalization, Innovation and Sustainability 15th Edition Thomas L. Wheelen

Strategic management is a crucial aspect of running a successful business in today’s fast-paced and competitive environment. The 15th edition of “Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability” by Thomas L. Wheelen dives deep into key concepts that drive organizational success. With a focus on globalization, innovation, and sustainability, this book equips readers with the knowledge and tools needed to navigate the complex challenges faced by businesses worldwide.

**ISBN-10:** 013452215X
**ISBN-13:** 978-0134522159

The book offers a strategic management model that allows readers to learn and apply essential concepts through real-world case studies. Building upon previous editions, this updated version sharpens the approach to teaching strategy, emphasizing the importance of staying globally competitive, fostering innovation, and embracing sustainability practices. Authors Alan Hoffman and Chuck Bamford provide a fresh perspective in this well-researched and thoughtfully crafted textbook, with a new chapter dedicated to Global Strategy.

For those using Pearson MyLab™ Management, an online homework and assessment program, this book can be integrated to enhance student engagement and improve learning outcomes. Through interactive features and personalized study plans, students can reinforce knowledge, test their understanding, and master challenging concepts more effectively.

If you are considering purchasing this title with MyLab, ensure you have the correct package ISBN and Course ID as MyLab is a standalone product. Students should consult their instructors, while instructors can reach out to Pearson representatives for assistance.

**FAQs**

**Q: What is the main focus of the book “Concepts in Strategic Management and Business Policy”?**
A: The main focus of the book is on globalization, innovation, and sustainability within the context of strategic management.

**Q: How can students benefit from using Pearson MyLab Management with this textbook?**
A: Pearson MyLab Management provides an online platform for homework, tutorials, and assessments that can help students engage with the material and improve their understanding of key concepts.

**Q: Is there a specific chapter dedicated to Global Strategy in this edition?**
A: Yes, the 15th edition includes a new chapter on Global Strategy, offering insights into the complexities of managing businesses on a global scale.

**Conclusion**

“Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability” offers a comprehensive guide to understanding and applying strategic management principles in a rapidly changing business landscape. With a focus on key concepts like globalization, innovation, and sustainability, this book is a valuable resource for students, instructors, and professionals looking to enhance their strategic thinking and decision-making skills. By leveraging the insights and frameworks presented in this edition, readers can gain a competitive edge in today’s dynamic business environment.