Consumer Behavior Buying, Having, Being 14th Edition Michael R. Solomon

If you are studying Consumer Behavior and looking for comprehensive study material, the “Consumer Behavior Buying, Having, Being 14th Edition” by Michael R. Solomon is a valuable resource. This book offers insights into the latest trends and practices in consumer behavior, making it an essential companion for students and professionals in the field.

**Key Features:**
– **Authors:** Michael R. Solomon
– **Edition:** 14th
– **ISBN-10:** 0137865090
– **ISBN-13:** 978-0137865093

**Book Description:**
The authors of this book are proficient Consumer Behavior instructors and researchers who deliver the content in a conversational and engaging manner that resonates with modern-day students. The inclusion of relevant examples, research studies, and references to well-known brands helps to captivate readers. The book also features case studies that cover individuals and companies from around the world, including industry giants like Amazon, Hyundai, and Beyoncé, providing practical applications of Consumer Behavior concepts.

**FAQs (Frequently Asked Questions)**

**Q: Is the book suitable for students studying Consumer Behavior?**
A: Yes, this book is an excellent resource for students studying Consumer Behavior as it covers a wide range of topics and provides relevant examples.

**Q: Are there any case studies included in the book?**
A: Yes, the book includes case studies on individuals and companies, offering practical insights into real-world applications of Consumer Behavior concepts.

**Q: What are the editions of the book available?**
A: The book is currently available in its 14th edition, authored by Michael R. Solomon.

**Q: Where can I find the ISBN details of the book?**
A: The ISBN-10 of the book is 0137865090, and the ISBN-13 is 978-0137865093.

**Conclusion:**
The “Consumer Behavior Buying, Having, Being 14th Edition” by Michael R. Solomon is a valuable resource for students and professionals seeking to enhance their understanding of Consumer Behavior. With its engaging narrative, practical examples, and global case studies, this book provides a comprehensive overview of the subject. Whether you are a student or a researcher in the field, this book is sure to enrich your knowledge and insights into consumer behavior trends and practices.