Consumer Behavior Buying, Having, Being 14th Edition Michael R. Solomon

“Consumer Behavior Buying, Having, Being” by Michael R. Solomon is a renowned textbook focusing on the intricate and fascinating world of consumer behavior. With its 14th edition, this book continues to provide valuable insights into the various aspects that influence consumer decisions and actions.

Key Features of the Book:

• Authors: The book is authored by Michael R. Solomon, a prominent figure in the field of consumer behavior.
• Engaging Content: The book uses a conversational and energetic narrative to captivate today’s students, making the subject matter more relatable and interesting.
• Practical Examples: Relevant examples, research studies, and references to well-known brands like Amazon, Hyundai, and Beyoncé help students connect theory with real-world applications.
• Global Perspective: The book includes case studies of individuals and companies from around the world, providing a comprehensive view of consumer behavior on a global scale.

ISBN Information:

• ISBN-10: 0137865090
• ISBN-13: 978-0137865093

Book Description:

The authors of this book have crafted a dynamic learning experience with practical insights and engaging content. Students will find themselves immersed in the world of consumer behavior, exploring the motivations and behaviors that drive consumer decisions.

FAQs

What is Consumer Behavior?

Consumer behavior refers to the study of how individuals make decisions to spend their available resources on consumption-related items.

Who is the Author of the Book?

The book “Consumer Behavior Buying, Having, Being” is authored by Michael R. Solomon.

Are There Practical Examples in the Book?

Yes, the book includes practical examples, research studies, and references to well-known brands to help students understand the concepts in real-world contexts.

Conclusion:

“Consumer Behavior Buying, Having, Being” by Michael R. Solomon is a comprehensive and engaging textbook that delves into the intricacies of consumer behavior. With its relevant examples, global perspective, and practical insights, this book is a valuable resource for students and enthusiasts of consumer behavior studies.