Global Writing for Public Relations Connecting in English with Stakeholders and Publics Worldwide 1st Edition by Arhlene A. Flowers

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• ISBN-10 ‏ : ‎ 0415748844
• ISBN-13 ‏ : ‎ 978-0415748841

Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide supplies a number of sources to assist college students and public relations practitioners be taught finest practices for writing in English to speak and join with a worldwide market. Writer Arhlene Flowers has created a brand new strategy on writing for public relations by combining intercultural communication, worldwide public relations, and efficient public relations writing strategies.

Global Writing for Public Relations gives the next options:

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• Perception into the evolution of English-language communication in enterprise and public relations, in addition to theoretical and political debates on international English and globalization;

• An understanding of each a worldwide thematic and personalized native strategy in creating public relations campaigns and written supplies;

• Strategic questions to assist writers develop important considering abilities and perceive the best way to create significant communications supplies for particular audiences;

• Storytelling abilities that assist writers craft compelling content material;

• Actual-world international examples from various industries that illustrate artistic options;

• Step-by-step steerage on writing public relations supplies with easy-to-follow templates to succeed in conventional and on-line media, customers, and companies;

• Self-evaluation and artistic considering workouts to enhance cultural literacy, grammar, punctuation, and modifying abilities for enhanced readability; and

• Supplemental on-line sources for educators and college students.

English is the go-to enterprise language the world over, and this e-book combines the creator’s expertise coaching college students and seasoned professionals in crafting public relations supplies that resonate with international English-language audiences. It would assist public relations college students and practitioners grow to be proficient and subtle writers with the power to attach with various audiences worldwide.

Concerning the Writer