Marketing An Introduction, 15th edition Gary Armstrong

Marketing An Introduction, 15th edition by Gary Armstrong is a comprehensive textbook that delves into the core concepts of marketing. The latest edition, the 15th, elucidates the crucial role of customer value in driving effective marketing strategies in the contemporary digital age. It equips students with a deep understanding of fundamental marketing principles, techniques, and practices through updated chapter-opening vignettes, Marketing at Work highlights, company cases, and practical end-of-chapter exercises.

For educators and students looking to enhance their knowledge of marketing, this book serves as a valuable resource. With detailed insights into how businesses create and capture customer value to develop successful marketing approaches, Marketing An Introduction offers a holistic view of the marketing landscape. By exploring the latest trends and forces shaping marketing dynamics, this edition provides a current and relevant learning experience for readers.

For individuals enrolled in advertising courses, Marketing An Introduction, 15th edition is an indispensable companion. Whether you are a student aiming to grasp the intricacies of marketing strategies or an educator seeking a robust teaching tool, this book promises to enrich your understanding of marketing practices in today’s consumer-centric world.

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### FAQ

#### 1. What is the ISBN-10 of Marketing An Introduction, 15th edition by Gary Armstrong?
The ISBN-10 of Marketing An Introduction, 15th edition by Gary Armstrong is 1292433108.

#### 2. What is the ISBN-13 of Marketing An Introduction, 15th edition by Gary Armstrong?
The ISBN-13 of Marketing An Introduction, 15th edition by Gary Armstrong is 978-1292433103.

#### 3. How does Marketing An Introduction, 15th edition highlight the importance of customer value in marketing?
The book emphasizes how creating and capturing customer value drives effective marketing strategies in the digital age, providing students with a deeper understanding of marketing concepts and practices through real-world examples.

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In conclusion, Marketing An Introduction, 15th edition by Gary Armstrong is a must-have resource for anyone interested in mastering the fundamentals of marketing. With its focus on customer value, the latest marketing trends, and practical applications, this textbook equips readers with the knowledge and skills needed to succeed in the dynamic world of marketing. Dive into Marketing An Introduction to explore the intricacies of marketing strategies and unlock the secrets to building successful marketing campaigns.