Marketing An Introduction, 15th edition Gary Armstrong

The 15th edition of “Marketing An Introduction” by Gary Armstrong is a valuable resource for students studying marketing. This book provides insights into how creating and capturing customer value is essential for effective marketing strategies. The latest edition reflects the major trends and changing dynamics influencing marketing in the digital age, emphasizing customer value, engagement, and relationships. Students gain a deeper understanding of fundamental marketing concepts, strategies, and practices through updated chapter vignettes, real-world company cases, and end-of-chapter exercises.

For those interested in purchasing this book, here are some key details:

– ISBN-10: 1292433108
– ISBN-13: 978-1292433103

Whether you are new to marketing or looking to enhance your knowledge in the field, “Marketing An Introduction” is a comprehensive guide that offers practical insights and opportunities to apply marketing theories in real-world scenarios.

If you are pursuing a course in advertising or marketing, this book can be a valuable asset to broaden your understanding and develop essential skills to succeed in the industry.

For more information on “Marketing An Introduction, 15th edition Gary Armstrong,” visit your local bookstore or online retailers.

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### FAQ

#### 1. Is this book suitable for students studying marketing?

Yes, “Marketing An Introduction” is an excellent resource for students who want to learn about marketing concepts, strategies, and practices.

#### 2. What makes the 15th edition of this book unique?

The 15th edition of “Marketing An Introduction” reflects the latest trends and shifts in marketing, especially in the digital age, focusing on customer value, engagement, and relationships.

#### 3. Are there practical exercises in this book to apply marketing concepts?

Yes, the book includes end-of-chapter exercises and real-world company cases that allow students to practice applying marketing theories in practical scenarios.

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In conclusion, “Marketing An Introduction, 15th edition Gary Armstrong” is a must-have for students and professionals in the marketing field. With its comprehensive coverage of essential marketing principles and contemporary insights, this book equips readers with the knowledge and skills needed to navigate the dynamic world of marketing effectively.