Marketing An Introduction Fifth Edition by Rosalind Masterson

Marketing is a crucial aspect of any business, and having a strong foundation in marketing principles can significantly impact the success of a company. “Marketing: An Introduction” by Rosalind Masterson is a comprehensive guide that provides valuable insights into the world of marketing. With a focus on practical applications and real-world examples, this fifth edition textbook covers key topics in marketing, making it an essential resource for students, professionals, and anyone interested in the field.

Key Details:

• ISBN-10: 1526494574
• ISBN-13: 978-1526494573
• Edition: Fifth Edition

Authors:

• Rosalind Masterson: With a background in sales, marketing, and academia, Rosalind Masterson brings a wealth of experience to this textbook. Her practical insights and academic expertise make this book a valuable resource for understanding marketing concepts.
• Nichola Phillips: As an Associate Professor in Marketing, Nichola Phillips adds a unique perspective to the book. Her focus on digital marketing and social media provides a modern touch to traditional marketing principles.
• David Pickton: With a background in academia and business consultancy, David Pickton’s contributions to this book offer a well-rounded view of marketing strategies and practices.

This textbook is not just a theoretical guide; it includes practical examples, case studies, and exercises to enhance the learning experience. Whether you are a student studying marketing or a professional looking to expand your knowledge, “Marketing: An Introduction” is a valuable resource that covers fundamental marketing concepts and their applications in today’s dynamic business landscape.

FAQs

1. Who is the author of “Marketing: An Introduction Fifth Edition”?

The authors of this textbook are Rosalind Masterson, Nichola Phillips, and David Pickton.

2. What are the key details of this textbook?

The ISBN-10 is 1526494574, the ISBN-13 is 978-1526494573, and it is the fifth edition of the book.

3. What makes this textbook unique?

This textbook stands out due to its practical approach, real-world examples, and insights from authors with academic and industry experience.

Conclusion

“Marketing: An Introduction Fifth Edition” by Rosalind Masterson, Nichola Phillips, and David Pickton is a comprehensive guide that covers essential marketing concepts with a practical approach. Whether you are a student seeking to understand marketing principles or a professional looking to enhance your marketing skills, this textbook provides valuable insights that can help you navigate the dynamic world of marketing successfully. With a blend of academic expertise and real-world experience, this book is a valuable resource for anyone interested in mastering the art of marketing.