Marketing for Tourism, Hospitality & Events A Global & Digital Approach by Simon Hudson

“Marketing for Tourism, Hospitality & Events A Global & Digital Approach” by Simon Hudson is a comprehensive guide that delves into the fundamental marketing concepts within the tourism industry. This book sheds light on the shifting global tourism demographics, with a particular focus on the role of digital technology in shaping travel services and products.

Key Highlights of the Book:
– Contemporary tourism marketing strategies
– Understanding the modern-day consumer
– Importance of public relations and personal selling
– Insights from industry experts through “Lessons from a Marketing Guru”
– Exploration of the impact of social media and the Internet on tourism, hospitality, and events worldwide

The text also features “Marketing in Action” case studies in each chapter, showcasing real-world examples of marketing strategies in the tourism, hospitality, and events sectors. Some of the highlighted case studies include Religious Tourism in Tamil Nadu, India, Social media listening at Marriott’s headquarters in Hong Kong, and Dark Tourism in Vietnam.

In addition to the book, readers can access a companion website that offers various tools and resources for educators and students. These include PowerPoint slides, an instructor manual, a test bank of multiple-choice questions, and curated video links selected by the author to provide a deeper understanding of the concepts discussed in each chapter.

ISBN-10: 1473926645
ISBN-13: 978-1473926646

This book serves as a valuable resource for students, educators, and industry professionals seeking to understand and navigate the ever-evolving landscape of marketing in the tourism, hospitality, and events sectors.

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### FAQ

#### 1. Who is the author of the book “Marketing for Tourism, Hospitality & Events A Global & Digital Approach”?
The book is authored by Simon Hudson.

#### 2. What are some of the key topics covered in the book?
The book covers contemporary tourism marketing strategies, consumer behavior, public relations, personal selling, and the impact of digital technology on the industry.

#### 3. Are there any real-world case studies included in the book?
Yes, the book includes “Marketing in Action” case studies that provide practical insights into global tourism, hospitality, and events marketing.

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### Conclusion

“Marketing for Tourism, Hospitality & Events A Global & Digital Approach” offers a holistic view of marketing in the tourism industry, emphasizing the importance of adapting to digital advancements and changing consumer trends. With its practical case studies and valuable online resources, the book is a vital tool for anyone looking to excel in the dynamic world of tourism marketing.

**Note:** If you are looking for additional resources like Test Banks or Solution Manuals for this book, you can explore online platforms that offer educational materials to complement your learning experience.