Principles of Marketing for a Digital Age by Tracy L. Tuten

Principles of Marketing for a Digital Age by Tracy L. Tuten is a comprehensive textbook designed to provide aspiring marketers with a strong foundation in the principles of marketing in the digital era. The book emphasizes the importance of placing customers and their needs at the forefront of marketing strategies. Scholar-led in its design, the text integrates digital and social media marketing concepts throughout the chapters, making it relevant and engaging for students.

Here are some key features of the book:

– Incorporates digital and social media marketing as central to marketing practices
– Includes quality examples, analysis, and online resources to support teaching and learning
– Features infographics, numerous images, and an engaging writing style to appeal to students
– Encourages a “flipped” approach to classroom teaching with interactive features and activities in every chapter
– Showcases case studies from global companies like Nutella, Google, L’Oreal, Netflix, and Coca-Cola
– Takes a social view of marketing, emphasizing sustainability and responsible business practices

In addition to the textbook, instructors have access to online resources such as PowerPoint slides, instructor manuals, flipped classroom activities, multiple-choice questions, videos, case studies, and more to enhance the teaching experience.

For students interested in gaining a thorough understanding of marketing in the digital age, Principles of Marketing for a Digital Age is a valuable resource that offers practical insights and real-world examples.

**Key Details:**
– **ISBN-10:** 1526423332
– **ISBN-13:** 978-1526423337
– **Edition:** Not specified

For more information or to purchase the book, visit your preferred online or local bookstore.

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## FAQ

**Q: Can I purchase the book online?**
A: Yes, you can purchase Principles of Marketing for a Digital Age by Tracy L. Tuten from various online retailers or through the publisher’s website.

**Q: Are there any digital resources available for instructors?**
A: Yes, instructors have access to online resources such as PowerPoint slides, instructor manuals, case studies, videos, and more to supplement their teaching.

**Q: Does the book cover case studies from international companies?**
A: Yes, the book features case studies from global companies like Google, L’Oreal, Netflix, and Coca-Cola to provide real-world examples for students.

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## Conclusion

Principles of Marketing for a Digital Age is a contemporary textbook that offers a fresh perspective on marketing strategies in the digital era. With its focus on customer-centric approaches, real-world examples, and online resources, this book serves as a valuable resource for students and instructors looking to understand and apply marketing principles in today’s digital landscape.