Record Label Marketing How Music Companies Brand and Market Artists in the Digital Era 3rd Edition by Clyde Philip Rolston

Record Label Marketing, Third Edition by Clyde Philip Rolston is an essential resource that provides insights into how recorded music is professionally marketed. With the latest updates to reflect current industry trends, this edition is ideal for marketing professionals, music business students, and independent artists. Whether you are new to marketing or the music business, this book covers fundamental marketing concepts with real-world examples.

In this edition, you will delve into social media strategies, big data tools like SoundScan, branding types, and their impact on artists and the music industry. The book equips readers with the knowledge, terminology, and concepts necessary to understand how music companies brand and market artists in today’s digital age.

About the Author

• Amy Macy: Professor in the Department of Recording Industry at Middle Tennessee State University. With a background in marketing for labels such as MTM, MCA, and Sparrow Records, Amy has a wealth of experience in the music industry.
• Clyde Philip Rolston: Professor of Music Business at Belmont University, Dr. Rolston has a Ph.D. in Marketing and extensive teaching experience in music business-related subjects.
• Paul Allen: Associate Professor in the Department of Recording Industry at Middle Tennessee State University, co-author of Record Label Marketing, and a seasoned music industry professional.
• Tom Hutchison (late): Former professor of marketing and director of the College of Business and Management at Husson University, with experience working with various popular artists.

ISBN-10: 0415715148
ISBN-13: 978-0415715140

Record Label Marketing: How Music Companies Brand and Market Artists in the Digital Era – 3rd Edition is a comprehensive guide for anyone seeking to understand the intricate world of music marketing.

FAQs

What is the focus of Record Label Marketing, Third Edition?

The book focuses on how music is professionally marketed and provides insights into branding and marketing strategies used in the digital era.

Who can benefit from reading this book?

Marketing professionals, music business students, and independent artists can benefit from the valuable information and examples presented in this edition.

What are some of the new features in the third edition of the book?

The new edition covers social media strategies, big data tools like SoundScan, and explores different types of branding, highlighting their impact on artists and the music industry.

Conclusion

Record Label Marketing, Third Edition by Clyde Philip Rolston is a must-read for anyone looking to gain a deeper understanding of how music companies brand and market artists in today’s digital landscape. With contributions from industry experts and updated content reflecting current trends, this book serves as a valuable resource for navigating the dynamic world of music marketing.