Sales Force Management Leadership, Innovation, Technology 11th edition 11th Edition by Mark W. Johnston

When it comes to mastering the concepts of Sales Force Management, the 11th edition of “Sales Force Management Leadership, Innovation, Technology” by Mark W. Johnston is a must-have resource. With a focus on leadership, innovation, technology, and ethics, this book continues the tradition of excellence established by previous editions, making it a globally recognized textbook in the field.

**Key Details of the Book:**
– **Title:** Sales Force Management Leadership, Innovation, Technology 11th edition
– **Author:** Mark W. Johnston
– **ISBN-10:** 0415534623
– **ISBN-13:** 978-0415534628

In this latest edition, Johnston and Marshall have incorporated new material on sales communication approaches, leadership, and the interplay between marketing and sales functions. The book also emphasizes the importance of global business practices and ethics in sales management.

**About the Authors:**
– **Mark W. Johnston:** Alan and Sandra Gerry Professor of Marketing and Ethics at Rollins College, USA. He has contributed to several reputable journals in the field of marketing.
– **Greg W. Marshall:** Charles Harwood Professor of Marketing and Strategy at Rollins College, USA. An active researcher in advertising and sales management, he has published numerous articles in academic journals.

With a comprehensive approach to sales management, this book equips students with the knowledge and skills needed to navigate the complexities of modern sales environments.

**Features of the Book Include:**
– An emphasis on leadership, technology, innovation, ethics, and global business practices.
– Insights from HR Chally, a leading global sales consultancy, providing real-world applications of sales force challenges.
– Integration of cutting-edge research and data to enhance learning experiences.

For students and professionals looking to enhance their understanding of sales management principles, “Sales Force Management Leadership, Innovation, Technology” offers valuable insights and practical guidance.

**FAQs**

**Q: Is this book suitable for beginners in sales management?**
A: Yes, this book caters to both beginners and experienced individuals in the field of sales management.

**Q: Are there practical examples included in the book?**
A: Yes, the book includes real-world applications of sales force challenges to provide practical insights.

**Q: Does the book cover global sales practices?**
A: Yes, the book emphasizes global business practices and their impact on sales management.

**Q: Can this book be used for academic purposes?**
A: Absolutely, this book is widely used as a textbook in academic settings due to its comprehensive coverage of sales management topics.

**Conclusion**

“Sales Force Management Leadership, Innovation, Technology” by Mark W. Johnston offers a valuable resource for individuals looking to deepen their knowledge of sales management. With a focus on leadership, ethics, technology, and global business practices, this book is a comprehensive guide for navigating the dynamic world of sales. Whether you are a student or a professional in the field, this book provides essential insights and practical strategies for success in sales management.