Sales Force Management Leadership, Innovation, Technology 13th Edition by Mark W. Johnston

The 13th edition of “Sales Force Management: Leadership, Innovation, Technology” by Mark W. Johnston and Greg W. Marshall is a comprehensive and updated guide for modern sales management. This edition focuses on utilizing technology in sales management, discussing contemporary sales practices, and emphasizing the integration of sales and marketing.

The book combines real-world sales management best practices with cutting-edge theory and empirical research, making it an authoritative source for students and professionals in the field of sales management. The pedagogical features of the book include engaging breakout questions, management problem assignments, real-world challenges in management, ethical decision-making scenarios, role-play exercises, and updated sales management case studies.

The updated edition provides a thorough overview of relevant theories and research in sales management, presented in a practical and applicable manner. It is a valuable resource for students studying sales management at both undergraduate and postgraduate levels.

About the Authors:
Mark W. Johnston is the Alan and Sandra Gerry Professor of Marketing and Ethics at Rollins College in Florida, USA. He is also a consultant for companies in various industries including healthcare, chemical, transportation, service, and telecommunications.
Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy at Rollins College in Florida, USA. He is also a Professor of Marketing and Sales at the Aston Business School in Birmingham, UK.

FAQs:

Q: What is the ISBN-10 and ISBN-13 of “Sales Force Management: Leadership, Innovation, Technology” 13th Edition by Mark W. Johnston?
A: The ISBN-10 is 0367682087 and the ISBN-13 is 978-0367682088.

Q: What are some of the pedagogical features of the book?
A: The book includes breakout questions, management problem assignments, real-world challenges in management, ethical decision-making scenarios, role-play exercises, and updated sales management case studies.

Q: Where can I find additional support for “Sales Force Management: Leadership, Innovation, Technology” 13th Edition?
A: The companion website for the book offers an instructor’s manual, PowerPoints, case studies, and other tools to provide extra support for students and instructors.

In conclusion, “Sales Force Management: Leadership, Innovation, Technology” 13th Edition is a valuable resource that combines theoretical knowledge with practical applications in the field of sales management. With updated content and pedagogical features, this book is a must-have for students and professionals looking to enhance their understanding of sales management practices.