Selling & Sales Management Developing Skills for Success by Lisa Spiller

“Selling & Sales Management: Developing Skills for Success” by Lisa Spiller is a comprehensive textbook that covers the art and science of selling in a fast-changing and digital age. Packed with engaging examples and case studies from companies like Amazon, IBM, and Pepsi, the book provides unique insights from sales professionals worldwide.

The textbook balances research, theory, and practice to guide students through various aspects of selling, highlighting the emerging role of storytelling, sales analytics, and automation in today’s highly competitive and technological world. It includes exercises and role plays for students to practice as they learn about each stage of the selling process.

In addition to focusing on selling techniques, the book also equips students with essential sales management skills such as onboarding, coaching, mentoring, leading sales teams, managing sales pipelines, territories, budgets, systems, and more.

Online resources are available for instructors using the textbook, including PowerPoint slides and a test bank. Chapter overviews, teaching notes for role plays, suggested course projects, and worksheets are also provided for instructors, making it a valuable resource for courses on selling and sales management at college and university levels.

**Key Features:**
– Engaging examples and case studies
– Insights from global sales professionals
– Emphasis on storytelling, sales analytics, and automation
– Exercises and role plays for practical learning
– Resources for instructors

**ISBN-10:** 1529712580
**ISBN-13:** 978-1529712582

Looking to enhance your knowledge and skills in selling and sales management? “Selling & Sales Management: Developing Skills for Success” by Lisa Spiller is the go-to resource for students and instructors alike.

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**FAQs (Frequently Asked Questions)**

**1. Who is the author of “Selling & Sales Management: Developing Skills for Success”?**
The author of this textbook is Lisa Spiller.

**2. What are some of the key features of this book?**
Some key features include engaging examples, case studies, insights from sales professionals, emphasis on storytelling and sales analytics, exercises for practical learning, and resources for instructors.

**3. Are online resources available for instructors?**
Yes, online resources including PowerPoint slides and a test bank are provided for instructors.

**4. Is this book suitable for all levels of college and university courses on selling and sales management?**
Yes, this textbook is suitable for courses on selling and sales management at all college and university levels.

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**Conclusion:**

“Selling & Sales Management: Developing Skills for Success” by Lisa Spiller is a valuable resource for students and instructors looking to navigate the dynamic world of selling and sales management. With a blend of theory, research, and practical insights, this textbook equips learners with the essential skills needed to succeed in the competitive business landscape. Whether you are a student looking to enhance your selling techniques or an instructor seeking a comprehensive teaching resource, this book offers a rich learning experience that caters to a wide range of educational needs.