Social Media Marketing Fourth Edition by Tracy L. Tuten

About the Book

Social Media Marketing Fourth Edition by Tracy L. Tuten is a comprehensive textbook that covers the latest developments in social media marketing research and practice. The book provides a balance of essential theory and practical applications, making it a valuable resource for students and professionals in the field.

Key Features

• Updated content reflecting the rapidly evolving landscape of social media marketing
• 11 new case studies including TikTok, LEGO, Nespresso, and Puma
• Companion website with additional resources for both instructors and students
• Author videos discussing key social media marketing ideas and concepts
• Testbank for practice quizzes and exams

ISBN Information

• ISBN-10: 1529731992
• ISBN-13: 978-1529731996

Testbank Included

The book comes with a Testbank, which provides instructors and students with valuable resources for preparing and testing their knowledge of social media marketing concepts. The Testbank includes practice quizzes, exam questions, and other materials to reinforce learning.

Conclusion

Social Media Marketing Fourth Edition by Tracy L. Tuten is a must-have textbook for anyone studying or working in the field of social media marketing. With updated content, practical case studies, and a companion website with additional resources, this book provides a comprehensive and up-to-date understanding of social media marketing principles and practices.

FAQs

1. Who is the author of Social Media Marketing Fourth Edition?

The author of Social Media Marketing Fourth Edition is Tracy L. Tuten.

2. What are some of the new case studies included in the book?

Some of the new case studies in the book include TikTok, LEGO, Nespresso, and Puma.

3. What resources are available on the companion website?

The companion website offers additional resources such as author videos, YouTube video playlists, case studies, weblinks, PowerPoint slides, and the Testbank.

4. How can the Testbank help instructors and students?

The Testbank provides practice quizzes, exam questions, and other materials to help reinforce learning and prepare for assessments in social media marketing.