Speaking with a Purpose 11 Edition by Arthur Koch

If you are looking to enhance your public speaking skills, then the 11th edition of “Speaking with a Purpose” by Arthur Koch is the perfect resource for you. This textbook is designed to help speakers at all levels develop the skills they need to prepare and deliver impactful speeches. Here is an overview of what you can expect from this edition:

• ISBN: 9781032502700

Key Features of the 11th Edition:

• Updated Content: This edition incorporates up-to-date communication theory to help students excel in both online and offline speaking engagements. It provides insights into the nuances of in-person speaking versus online video conferencing and offers guidance on utilizing platforms like Zoom effectively.
• Focus on Ethics: The book delves deeper into the ethical considerations of public speaking, emphasizing the importance of trustworthiness, integrity, and respect for the audience.
• Comprehensive Coverage: From audience analysis to persuasive techniques, the book covers a wide range of topics essential for effective speech delivery.

Table of Contents:

1. Speech Communication
2. Audience Analysis
3. Determine Your Purpose and Subject
4. The Introduction and Conclusion
5. Gathering Supportive Material
6. Supporting Your Ideas
7. Organizing the Body of Your Speech
8. Delivering Your Speech
9. Informing
10. Persuasion
11. Group Communication
12. Speaking Online
13. The Tech Savvy Leader

About the Author

Arthur Koch taught Speech and Communication at La Crosse State University, University of Wisconsin-Milwaukee, and Milwaukee Area Technical College, USA, where he also served as department chair.

Jason Schmitt is a Professor of Communication, Media, and Design and Associate Dean for the School of Arts and Sciences at Clarkson University, USA.

FAQs

1. Who can benefit from “Speaking with a Purpose 11th Edition” by Arthur Koch?

This book is ideal for students, professionals, and anyone looking to enhance their public speaking skills and deliver effective speeches.

2. Does the 11th edition cover online speaking techniques?

Yes, this edition provides valuable insights into speaking effectively in online settings and explores best practices for platforms like Zoom.

3. What sets this edition apart from previous versions?

The 11th edition incorporates updated content, with a focus on ethics in communication and modern online speaking challenges.

Conclusion

“Speaking with a Purpose 11th Edition” by Arthur Koch is a valuable resource for anyone looking to improve their public speaking skills. With a blend of traditional speaking principles and contemporary communication theories, this textbook equips readers with the tools needed to communicate effectively in various settings. Whether you are a student preparing for presentations or a professional honing your speaking abilities, this book offers practical guidance to help you shine as a speaker.