Strategic Content Marketing (9781032438481)x

Strategic Content Marketing (9781032438481) provides a comprehensive guide to planning, creating, implementing, and analyzing an effective content marketing strategy in practice. Each chapter combines established theory with modern practice, showcasing concepts with real-world case studies, examples, and interviews with prominent content marketers. The book, with a foreword by Joe Pulizzi, the founder of The Content Marketing Institute, covers various aspects of content marketing in detail.

Key topics covered in the book include:

• The definition, purpose, and practical implementation of a content marketing program.
• The relationship between content marketing and broader marketing strategies, strategic positioning, buyer personas, and research initiatives.
• The types and structures of content marketing, with a focus on digital and B2B content marketing.
• Creating compelling content and measuring the effectiveness of content marketing.
• Careers, competencies, and software technologies in the field of content marketing.

This comprehensive text is suitable for advanced undergraduate and postgraduate students studying content marketing, inbound marketing, marketing communications, digital and social media marketing, and public relations. It is also a valuable resource for professionals seeking to enhance their skills and knowledge in content marketing.

Online resources accompanying the book include instructor teaching slides, color images and templates, and chapter test bank questions.

FAQs

What is content marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a target audience.

Why is content marketing important?

Content marketing is essential for building brand awareness, establishing expertise, nurturing customer relationships, and driving conversions.

Who can benefit from reading this book?

This book is beneficial for students studying marketing-related disciplines, professionals looking to enhance their content marketing skills, and anyone interested in understanding the principles and practices of effective content marketing.

Conclusion

Strategic Content Marketing (9781032438481) offers a blend of theoretical foundations and practical insights into the world of content marketing. With a focus on real-world examples and expert interviews, the book serves as a valuable resource for students and professionals looking to master the art of creating and implementing successful content marketing strategies.