Strategic Sport Marketing, 5th Eidtion (9781760878801)x

If you are looking to dive into the strategic world of sport marketing, the 5th edition of “Strategic Sport Marketing” is the ideal companion. This comprehensive textbook integrates sport marketing frameworks, theory, and practical applications to guide students and professionals on developing and executing successful sport marketing strategies.

Key Features of the 5th Edition:
– Explores contemporary sport markets, consumer behavior, marketing strategies, and best practices in a clear and engaging manner.
– Presents a diverse range of case studies, ‘sportviews,’ and examples from national and international sports and events, such as Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis, and the National Basketball Association (NBA).
– Revised to align with modern sport marketing applications, conceptualizing sport within the experience economy and incorporating technology and digitalization themes.
– Emphasizes the importance of data and digital communications in sport marketing, reflecting the industry’s shift towards digital media delivery.
– Encourages critical thinking and problem-solving to enhance real-world professional practices.

This book serves as a crucial course material for students studying sport marketing and management and a valuable resource for professionals involved in marketing, promotion, or communication of sport organizations or brands. Additional teaching and learning materials, including slides, class outlines, and reflective questions and answers for each chapter, are also available to complement the book.

ISBN-10: 1760878804
ISBN-13: 978-1760878801

Whether you are a student or a practitioner in the field of sport marketing, “Strategic Sport Marketing” offers a comprehensive and up-to-date insight into the dynamic world of sports business.

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### **FAQs**

**Q: Can I access additional teaching materials with the book?**
A: Yes, the book offers extra resources such as slides, class outlines, and reflective questions with answers for each chapter.

**Q: Is this book suitable for both students and professionals?**
A: Absolutely! This book is essential for students studying sport marketing and management and also serves as a valuable resource for professionals in the field.

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### **Conclusion**

“Strategic Sport Marketing, 5th Edition” provides a thorough understanding of sport marketing strategies, drawing on real-world examples and contemporary practices. Whether you are a student aiming to enhance your knowledge or a professional seeking practical insights, this book is a must-have resource in the realm of sport marketing.