Global Business 4th Edition By Mike Peng – Test Bank

Global Business 4th Edition By Mike Peng is a comprehensive textbook that delves into the intricacies of operating in the global business landscape. From laying the foundations to building functional excellence, this book covers essential topics that are crucial for understanding and excelling in a global business environment.

**Key Features of Global Business 4th Edition By Mike Peng**

– **Laying Foundations**: The book starts by exploring the fundamental aspects of global business, including globalizing business, understanding formal and informal institutions, and leveraging resources and capabilities.
– **Acquiring Tools**: Readers will learn about key tools in global business such as trading internationally, investing abroad, dealing with foreign trade, and capitalizing on global integration.
– **Strategizing Around the Globe**: This section focuses on strategies for entrepreneurial companies, entering foreign markets, managing global competition, and making alliances and acquisitions work effectively.
– **Building Functional Excellence**: The book covers important functional areas like marketing, supply chain management, human resources management, finance, and corporate social responsibility on a global scale.

**FAQs**

1. **Is Global Business 4th Edition suitable for beginners in the field of global business?**
– Yes, this book is suitable for beginners as it covers foundational concepts in a comprehensive manner.

2. **Does the book include real-world case studies and examples?**
– Yes, the book includes integrative situations which provide practical insights into global business scenarios.

3. **Are there any supplementary materials available with the book?**
– The Test Bank for Global Business 4th Edition By Mike Peng is available for further practice and assessment.

**Conclusion**

Global Business 4th Edition By Mike Peng is a valuable resource for students, educators, and professionals looking to enhance their understanding of global business practices. With its in-depth coverage of key topics and practical insights, this book serves as a guide for navigating the complexities of the global business environment effectively.

Whether you are new to global business or looking to deepen your knowledge, this book provides a solid foundation for success in the dynamic world of international commerce.