Sustainable Marketing A Holistic Approach Second Edition by Mark Peterson-Test Bank

Sustainable marketing is becoming increasingly important in today’s business landscape as companies and consumers alike are placing a greater emphasis on environmental and social responsibility. “Sustainable Marketing: A Holistic Approach” by Mark Peterson provides valuable insights into how businesses can adapt profitably to sustainability guidelines and environmental concerns. This second edition delves into the interplay between marketing and wider society, drawing upon current research and industry examples.

Key Features of the Book:
– **Pedagogic Features**: The book includes various pedagogic features such as “Throwing Shade” boxes, chapter overviews and objectives, “Mavericks who made it” cases, and end-of-chapter questions to enhance the learning experience.
– **12-Week Teaching Term**: Designed to suit a 12-week teaching term, the book covers sustainability in marketing from a macro and issues-based perspective, making it ideal for academic courses.
– **Global Perspective**: The book explores sustainability in global marketing from various issues and perspectives, grounding theory in real-world examples from companies like Toms, Facebook, Juul, Costco, and environmental activist Greta Thunberg.

In a rapidly changing business environment where sustainability is no longer just a buzzword but a key differentiator, “Sustainable Marketing: A Holistic Approach” equips readers with the knowledge and tools needed to navigate this evolving landscape effectively.

FAQs:

Q: What is included in the pedagogic features of the book?
A: The book includes “Throwing Shade” boxes, chapter overviews and objectives, “Mavericks who made it” cases, and end-of-chapter questions.

Q: Is the book suitable for academic courses?
A: Yes, the book is designed to fit a 12-week teaching term, making it ideal for academic courses on sustainability in marketing.

Q: Does the book provide global perspectives on sustainability?
A: Yes, the book covers sustainability in global marketing from different issues and perspectives, using real-world examples from recognizable companies.

In conclusion, “Sustainable Marketing: A Holistic Approach” offers a comprehensive guide to understanding and implementing sustainable marketing practices in a way that benefits companies, stakeholders, and consumers. With its practical insights and industry examples, this book is a valuable resource for anyone looking to embrace sustainability in their marketing strategies.