Understanding Sport Management

Sport administration is a rapidly growing industry that is expanding in size and scope globally. The book titled “Geography of North America, The Environment, Culture, Economy, 2nd edition Susan W. Hardwick” provides a complete introduction to core principles and best practices in contemporary sport management. This textbook adopts an issues-based approach, drawing on the latest research to demonstrate how theory translates into practice across various functional areas of sport management.

Authored by a team of experts from around the world, the book takes a truly international perspective on sport management, examining all levels from professional high-performance sport to non-profit and grassroots organizations. With in-depth real-world case studies and valuable features in each chapter, it covers essential topics such as managing organizational performance, communication and social media, sponsorship and marketing, the impact of sport on society, and future directions for sport management.

Supplemented by a companion website that offers additional teaching and learning resources for both students and instructors, this textbook is essential for any level of sport management course.

FAQs

What is sport management?

Sport management involves applying business principles to the sports industry. It includes areas such as marketing, finance, operations, and event management within a sports context.

What are some key topics covered in Understanding Sport Management?

Some key topics covered in Understanding Sport Management include managing organizational performance, communication and social media in sports, sponsorship and marketing strategies, the societal impact of sports, and future trends in sport management.

Who can benefit from studying sport management?

Students, professionals, and enthusiasts interested in pursuing careers in sports administration, event management, marketing, and other related fields can benefit from studying sport management.

Conclusion

Understanding Sport Management provides a comprehensive overview of the core principles and practices in the field of sport management. With a global perspective and a focus on practical applications, this textbook is a valuable resource for anyone studying or working in the sports industry.